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Advertising strategies are changing with AI and data analysis tools - SiliconANGLE

Summary by SiliconANGLE
As artificial intelligence reshapes the advertising industry, data security and insight delivery have become mission-critical. At Merkle, a Dentsu company, Snowflake Inc.’s AI-powered data platform is helping marketers analyze customer motivations and behaviors without compromising on governance or speed. “Knowing customers, knowing prospects, that’s what marketing and advertising is all about, and [then] … connecting […] The post Merkury connec…
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SiliconANGLE broke the news in on Thursday, June 5, 2025.
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