Mattel plans to raise prices on some toys to offset tariff costs
- Mattel reported first-quarter 2025 revenue of $827 million, beating estimates, but paused its full-year guidance amid tariff-driven cost pressures.
- This pause follows the U.S. Government's maintenance of a 145% tariff on Chinese imports, which disrupted supply chains and raised input costs for toys.
- Mattel plans to offset tariffs by accelerating supply chain diversification, optimizing sourcing, increasing cost savings, and adjusting pricing where necessary.
- Mattel CEO Ynon Kreiz expressed agreement with the Toy Association's efforts to eliminate tariffs on toy imports, emphasizing the company's ability to remain resilient amid economic challenges.
- The tariff environment suggests continued cost challenges for the toy industry, possibly resulting in higher consumer prices and uncertainty through the holiday season.
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109 Articles
Trump says supporters ‘did sign up for’ higher costs
President Donald Trump touted his trade war during a rally in Michigan while marking his first 100 days in his second term. Meanwhile in a new interview where he was asked about higher prices, he says his supporters “did sign up for” them, despite repeatedly vowing to lower costs. “I said all these things during my campaign. I said, you're going to have a transition period,” he says. NBC’s Peter Alexander reports for TODAY.
Barbie Maker Mattel Increases Prices in Response to Trump’s Tariffs – Knowhere News
Toy giant Mattel, known for its popular Barbie dolls, has decided to raise prices on its products due to the ongoing trade tensions with China and the tariffs imposed by the Trump administration. move comes as part of the company’s efforts to offset the rising costs of production and continue to maintain its profit margins. The new price increases are likely to affect many of Mattel’s products, including Barbies, Hot Wheels cars, and other popul…
‘No Crap From China!’ Brutal Internet Fact-Check Shreds Pro-Trump CNN Panelist’s ‘American Girl’ Dolls Argument
The internet skewered CNN guest Batya Ungar-Sargon’s argument that President Donald Trump’s tariffs would give “broke” families the chance to buy their kids “American Girl dolls” like the “rich” – instead of “crap from China” – by pointing out the brand also makes its toys in Shenzhen. Last week in an Oval Office presser, in a line he has repeated since, Trump acknowledged that his tariffs could result in higher prices for U.S. consumers when it…
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