Democrats seek course correction with young men
- The Democratic Party launched a $20 million project in 2024 named 'Speaking with American Men' to improve communication with young men aged 18 to 29.
- This initiative follows Democrats' losses among male voters in recent elections, partly attributed to their focus on 'woke' issues and ineffective messaging strategies.
- The project involves digital outreach on platforms like Discord and aims to refine language and content that resonate with men, avoiding moralizing tones and emphasizing shared frustrations.
- Democratic National Committee chair Ken Martin highlighted the party’s favorability rating dropping to a historic low of 29% in March 2024, explaining that many view the Democrats as lacking strength, while perceiving Donald Trump as a powerful and genuine figure.
- The project reflects Democrats' broader efforts to regain support ahead of the 2026 midterms by addressing perceived leadership weaknesses and connecting on practical issues important to working-class men.
93 Articles
93 Articles
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Shut out of power in Washington, Democrats grapple with how to win over young men and working-class voters
Nearly seven months after Republicans won the White House and both chambers of Congress, Democrats are still coming to terms with the reasons behind their stinging defeats and looking for ways to claw back some power in next year’s midterm elections.
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