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Google’s unleashes ‘A.I. Mode’ in the next phase of its journey to change search

  • Google unleashed a new AI mode in March 2025 in the United States to make search more conversational and expert-like.
  • This release follows a year-long search engine transformation aimed at changing information access and reducing web traffic to sites.
  • The AI mode uses Google's Gemini 2.5 model, debuted after two and a half months of limited testing, and integrates with new features like AI overviews.
  • About 1.5 billion people engage regularly with AI overviews, while clickthrough rates to websites declined nearly 30%, showing changing user behavior.
  • Google expects AI mode to strengthen its search dominance despite rising competition and legal challenges, as CEO Sundar Pichai called this a new AI platform phase.
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Ads pressured to evolve as AI changes Google search

As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine.

·Calhoun, United States
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Barron's broke the news in New York, United States on Tuesday, May 20, 2025.
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