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Christmas in June? Shoppers Say ‘Must Be a Wind up’ as Festive Stock Hits Stores

  • Major UK stores including Asda and B&M have started selling Christmas stock in June 2025, drawing shopper attention and social media comments.
  • Retailers prepare early for Christmas partly due to organizational advice and shopper budgeting habits, though many Britons view early sales unfavorably.
  • Shoppers expressed mixed reactions; some found early festive items helpful for planning while others called the early sales ridiculous and confusing.
  • Ipsos reported in 2024 that over 75% of Britons consider September too early for most Christmas items, with 83% against early turkeys and 64% against presents.
  • The early arrival of Christmas goods suggests a trend of prolonged festive merchandising, which some consumers criticize while others see as budgeting support.
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Telegraph & ArgusTelegraph & Argus
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Christmas in June? Shoppers say ‘must be a wind up’ as festive stock hits stores

Shoppers have spotted that Christmas and Halloween has come early in Home Bargains, Poundland and TK Maxx – as seasonal stock is out on shelves.

·Bradford, United Kingdom
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The Irish Sun broke the news in Ireland on Thursday, June 12, 2025.
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