Europe EditionPolicy Between Agencies for Using the Same (and Controversial) Idea as a Creative Resource - Revista Merca2.0
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Bidetlity campaign in Germany. Two campaigns this year use the same idea: visuals with lips that evoke the anus to generate impact. One in Spain and the other in Germany. There are questions of originality between creative agencies. Advertising with taboo elements generates visibility, but careful to abuse because it can affect the attitude of the consumer. In April and February this year, two brands, the German Bidetlity and the Spanish Daflon,…
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